Consumer behavior, Managerial decision making, Strategic innovation.
Chezy Ofir is a Professor of business at the School of Business Administration at the Hebrew University. He received his master's and PhD from Columbia University Business School following B.Sc. and M.Sc. degrees in engineering.
His research includes judgment and decision making, information processing, mass-customization and branding issues, pricing and strategic innovation. His research has been published in top-ranked journals such as Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Consumer Research, Journal of Personality and Social Psychology, Journal of Consumer Psychology, Psychometrika, British Journal of Mathematical and Statistical Psychology, Multivariate Behavior Research, Organizational Behavior and Human Decision Processes, Journal of Retailing, International Journal of Research in Marketing, and more.
Professor Ofir founded and led an Executive MBA in Strategic Management tailored for CEO's and entrepreneurs. He taught at leading business schools such as University of California Berkeley and New York University (NYU). In recent years he teaches Marketing Strategy, Entrepreneurship in hi-tech, Strategies for growth, Pricing, and Doctoral research seminars.
Professor Ofir have experience in strategic consulting , corporate governance as well as serving as an expert witness in the US and Israel.