Penetration of new products on social networks; Agent based models; Diffusion of Innovations; Business to Business Marketing
השכלה
Since 2014 – Senior Lecturer (tenured), The Hebrew University of Jerusalem
Since 2006- 2014 Lecturer, The Hebrew University of Jerusalem
Sep 2008-Sep 2010- A Visiting Professor, The Wharton School, University of Pennsylvania
2002-2006: PhD, Recanati Graduate School of Business Administration, Tel Aviv University
2002-2004: MBA, Recanati Graduate School of Business Administration, Tel Aviv
1991-1994: M.Sc. Physics, Hebrew University of Jerusalem, Physics Department
1988-1991: B.Sc. Physics
פרסומים
Eitan Muller and Renana Peres (2018),"The Effect of Social Networks Structure on Innovation Performance: A Review and Directions for Research, ”International Journal of Research in Marketing, forthcoming. Download paper here.
Sarah Gelper, Renana Peres, and Josh Eliashberg (2017), "Pre-release Word-Of-Mouth Dynamics: The Role of Spikes,” Journal of Marketing Research(Forthcoming).
Mitch Lovett and Renana Peres (2018) "Mobile diaries – Benchmark against metered measurements: An empirical investigation," International Journal of Research in Marketing, 35 (2) 224-241.
Mitch Lovett, Ron Shachar and Renana Peres (2014) "A dataset of brands and their characteristics,” Marketing Science, 33 (4) 609-617. Download paper here Download Supplemental A Download Supplemental B
Renana Peres (2014) The impact of network characteristics on the diffusion of innovations,” Physica A, 402 330-343. Download paper here
Renana Peres and Christophe Van den Bulte (2014) "When to Take or Forego New Product Exclusivity,” Journal of Marketing 78 (2) 83-100. Download paper here Download Web Appendix
Mitch Lovett, Ron Shachar and Renana Peres (2014) "A dataset of brands and their characteristics,” Marketing Science, forthcoming. Download paper here.
Renana Peres (2014) The impact of network characteristics on the diffusion of innovations,” (2014) Physica A, 402 330-343. Download paper here.
Renana Peres and Christophe Van den Bulte (2014) "When to Take or Forego New Product Exclusivity,” Journal of Marketing, forthcoming. Download paper here. Download web appendix.
Mitchell Lovett, Renana Peres and Ron Shachar (2013), "On Brands and Word of Mouth," Journal of Marketing Research, 50 (4) 427-444. Download paper here. Download web appendix. Download decision support system.
Barak Libai, Eitan Muller and Renana Peres (2013), "Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration vs. Expansion,”Journal of Marketing Research, 50 (2) 161-176. Download paper here
Renana Peres, Vijay Mahajan and Eitan Muller (2010), "Innovation Diffusion and New Product Growth: A Critical Review and Research Directions,"International Journal of Research in Marketing, 27, pp. 91–106. Download paper here
Stefan Stremersch, Eitan Muller and Renana Peres (2010), "Does New Product Growth Accelerate across Technology Generations?”Marketing Letters, 21, pp. 103-120. Download paper here
Lilien, Gary L., Rajdeep Grewal, Doug Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, and Raji Srinivasan (2010), "Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda,”Marketing Letters, 21. pp. 287-299. Download paper here
Eitan Muller, Renana Peres, and Vijay Mahajan (2009), "Innovation Diffusion and New Product Growth,” Marketing Science Institute: Relevant Knowledge Series. Read about the book here
Barak Libai, Eitan Muller and Renana Peres (2009), "The Role of Within-Brand and Cross-Brand Communications in Competitive Growth,"Journal of Marketing, 73, pp. 19-34. Download paper here
Barak Libai, Eitan Muller and Renana Peres (2009), "The Diffusion of Services,"Journal of Marketing Research, 46, pp. 163-175. Download paper here
Jacob Goldenberg, Barak Libai, Eitan Muller and Renana Peres (2006), "Blazing Saddles: The Early and Mainstream Markets in the High-Tech Product-Life-Cycle,”Israel Economic Review, 4, pp. 85-108. Download paper here
Barak Libai, Eitan Muller and Renana Peres (2005), "The Role of Seeding in Multi-Market Entry,”International Journal of Research in Marketing, 22, pp. 375-393. Download paper here
מחקר נוכחי
1. Barak Libai, Eitan Muller, and Renana Peres (2009) "Sources of Social Value in Word of Mouth Programs,” (2009) with. MSI working paper 10-103.
2. Mitch Lovett, Renana Peres, and Ron Shachar (2011) "On Brands and Word-of-Mouth,” MSI working paper 11-111.
3. Mitch Lovett and Renana Peres (2015)" Can Mobile Diaries Accurately Capture Consumer Behavior? A Large-scale Test on TV Viewing and Empirically-based Guidelines,” MSI working paper 15-125. Download paper here
4. Mitchell J. Lovett Renana Peres and Linli Xu (2016), "There is no Free Lunch Conversation: The Effect of Brand Advertising on Word of Mouth", MSI series 2016. Download paper here.
5. Mitchell J. Lovett Renana Peres and Linli Xu (2017), "The Effect of Brand Advertising on Word of Mouth", under review inthe Marketing Science.
6. Daria Dzyabura and Renana Peres (2017), "Visual Representation of Brands". Hebrew University Working Paper.
