Economic and Empirical Analyses of Consumer and Firm Behavior as they relate to Marketing Activities; The Advertising Industry: Advertisers, Advertising Agencies, Media...
השכלה
Ph.D. in Marketing, University of California, Berkeley
M.Sc. in Business Administration, University of California, Berkeley
B.Sc. in Economics, Statistics and Operations Research, Tel Aviv University
מחקר נוכחי
"The Evolution of Advertising Agency Compensation," Hebrew University Working Paper, 2018
פרסים
Golda Meir Fellow
Dean's Fellow, School of Business Administration, The Hebrew University of Jerusalem
Finalist for Bass Award
https://www.informs.org/Recognizing-Excellence/Award-Recipients/Sharon-Horsky
Crawford Dissertation Award, University of California, Berkeley
Various Teaching Awards at IDC Herzelyia and the National University of Singapore
בתקשורת
פרשת הסוס הטרויאני: איך החברות שנפגעו – ירוויחו
30.05.2005 Ynet
http://www.ynet.co.il/articles/0,7340,L-3092466,00.html
יונית לוי – "המותג האנושי" החזק ביותר בתחום התקשורת
26.03.2014 וואלה
https://b.walla.co.il/item/2732818
בר רפאלי היא לא דוגמנית, היא מוצר צריכה
15.12.2015 nrg
http://www.nrg.co.il/online/55/ART2/676/044.html
מחקר: דירות בבנייה ירוקה נחטפות מהר יותר
05.09.2017 Ynet
http://www.ynet.co.il/articles/0,7340,L-5011913,00.html
"הקבלנים גובים 6% יותר על דירות "ירוקות" – והישראלים מתנפלים"
16.09.2017 TheMarker
https://www.haaretz.co.il/1.4444672
Consumers will covet control after terrorism strikes
September 10, 2015 Science Daily
http:/www.sciencedaily.com/releases/2015/09/150910170131.htm
How Terrorist Attacks Influence Consumer Behaviors
The adverse effects of behavior shifts on business & the environment
December 01, 2015 Psychology Today
https://www.psychologytoday.com/blog/the-science-behind-behavior/201512/how-terrorist-attacks-influence-consumer-behaviors
Terror attacks have cost the travel industry $8.2 billion
December 05, 2015 Market Watch
http://www.marketwatch.com/story/how-the-terror-attacks-will-impact-the-holidays-2015-11-20
We Need to Talk About the Profound Psychological Effects of Terrorism
March 25, 2016 Mic
https://mic.com/articles/138840/the-profound-psychological-effects-of-terrorism#.scdlJoXl9
Various Radio Shows on "Marketing and the arts", "Marketing and the green trend,"…..