In this task you are asked to read 20 tweets written by an Internet user about a Hollywood movie.

Please judge whether the author refers to a specific event related to the movie that triggered him or her to write the tweet. Your available options are:

Option Select this option if ... Example
The trailer is the trigger for writing the tweet ... the tweet refers to the movie trailer as the trigger for writing the tweet, it mentions that the trailer was/will be released, or that he/she watched the trailer. Note that a trailer might also be termed "promotion", "video", or "clip". "The best part about Pirates 4 was the Kung Fu Panda 2 trailer during the interval."
Movie advertising is the trigger for writing the tweet ... the tweet refers to movie advertising, for instance a TV Spot, commercial or movie poster, as the trigger for writing the tweet. "The poster of Kung Fu Panda 2 looks so cool!!!"
A press conference, media event, or news item is the trigger for writing the tweet ... the tweet refers to a press conference, media event, magazine article, news item, a scandal etc. as the trigger for writing the tweet. "Sydney Film Festival: Jack Black was giving an interview."
The early release or screening is the trigger for writing the tweet ... the tweet refers to the early release (also called screening) of the movie as the trigger for writing the tweet. Note that the early release might also be termed early screening, or simply screening. "I WANNA GO SEE KUNG FU PANDA 2 SCREENING!! ANYONE HELP ME?"
The movie premiere is the trigger for writing the tweet ...the tweet refers to the official premiere of the movie as the trigger for writing the tweet. Select this only if the tweet specifically relates to the premiere screenings, and not generally to the fact that the movie is about to be released some-time in the future. "Awesomeness! Kung Fu Panda 2 in 4 days!!!!! Wonder if there is a midnight show."
No specific event was mentioned as a trigger for writing the tweet ...the tweet does not mention a specific event that was the trigger for writing the tweet. It is perfectly OK to choose this option since many posts do not relate to an events. "Kung Fu Panda 2: Hollywood always sets out to target multiple demographics with its films."
This tweet is not in English. ... Select this only if the text is in a language that is not English (e.g. Spanish, Arabic etc.)
Another event is mentioned as the trigger for this tweet ... Select this only if the tweet mentions an event related to the movie that is not in the above list.

Note:
  • Important: Please choose one of the event options only it seems that the event was the motivator for writing the tweet. For example: "I am getting dressed for the early release this evening" will be classified as "Early release", but "Kung Fu Panda, which comes out in July, is a good movie", should be classified as "No event".
  • Some of the tweets on this HIT can be retweets. Therefore you might get the same tweet several times in a HIT. This is perfectly fine, just be self-consistent.
  • It is OK if you have not watched the movie. If you need more information about the movie, you can find it on IMDb http://www.imdb.com/.
Here you find examples of a typical task in this HIT. The correct answer is given below each example.

EXAMPLE 1

"Passion Play trailer featuring Megan Fox: Battle over angel wings (video): The trailer for the next film from Megan Fox"

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Read the instructions and go over the examples carefully before answering.
The correct answer is: The trailer is the trigger for writing the tweet

EXAMPLE 2

''Video Interview: Johnny Depp Discusses Rango & Dark Shadows: While being interviewed for his animated film Rango... http://bit.ly/flslvc''

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Read the instructions and go over the examples carefully before answering.
The correct answer is: A press conference, media event, or news item is the trigger for writing the tweet

EXAMPLE 3

''Passion Play (Mickey Rourke, Megan Fox) is getting a limited release in NYC (and LA) on May 6, who wants to be my date?''

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Read the instructions and go over the examples carefully before answering.
The correct answer is: The early release or screening is the trigger for writing the tweet

EXAMPLE 4

''Rio, the animated movie, opens tomorrow. #Rio also happens to be one of Frommer's Top Destinations for 2011 http:/ ...''

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Read the instructions and go over the examples carefully before answering.
The correct answer is: The movie premiere is the trigger for writing the tweet

EXAMPLE 5

''I really wanna see that movie Prom''

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Read the instructions and go over the examples carefully before answering.
The correct answer is: No specific event was mentioned as a trigger for writing the tweet

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Read the instructions and go over the examples carefully before answering.




Tweet 1/20