Marketing in Israel 19
Great Research, Together.

Marketing in Israel 19


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The Hebrew University
Dec 30th
Tel Aviv University
Dec 31st
9:00-9:30 Coffee and gathering Coffee and gathering
9:30-9:45 Opening Opening
9:45-10:30 Gui Liberali - Morphing Randomized Controlled Trials (view abstract) Vardit Landsman - The commercial consequences of collective layoffs: close the plant, lose the brand? (view abstract)
10:30-11:15 Margaret Campbell - If at First You Don’t Succeed, Try a Different Strategy: How Regulatory Focus and the Progress Bias Impact Means Switching (view abstract) Shiri Melumad - The pleasure of liking (and disliking) (view abstract)
Short break
11:30-12:15 Inyoung Chae - Paywall Suspensions and Digital News Subscriptions (view abstract) Peter Ebbes - Gremlins in the data: Identifying the information content of research subjects (view abstract)
Short break
12:30-1:30 Doctoral Students Blitz
Ruti Zwick, Ben Gurion University - Perception of Innovation
Neta Livneh, The Hebrew University - Can Peer Influence Hamper Success? Exploring Numerous Products’ Diffusion Processes in a Social Platform
Liav Alter / Yuval Friedmann, The Hebrew University - Narrowband influencers and Global Icons, Universality and Media Compatibility in the Communication Patterns of Political Leaders Worldwide
Dena Yadin, Bar Ilan University - The Effects of Reviews on Secondhand Consumer Experiences
Dana Turjeman, University of Michigan - Information Avoidance on Information Collection
Natalia Kononov, Tel Aviv University, Looking Good – Doing Good: The Effect of Physical Appearance Improvements on Prosocial Behavior
Practitioners' corner
1:30-2:30 Lunch + Blitz feedback in round Tables Lunch
2:30-3:15 Elinor Amit - Outsourcing moral judgments (view abstract) Kathleen Vohs - How happiness is like the experimental advantage (view abstract)
Short break
3:30-4:15 Gal Zauberman - Taxes and motivation: Lessons from the lab (view abstract) Manoj Thomas - The malleable morality of conspicuous consumption (view abstract)
17:15-… Social event - Renana's place in Mevasseret Zion