The School has several exclusive teaching and research facilities:
 The Weinstein Trading Room
The Virtual Shopping Laboratory
The ERM / SAP Laboratory
The Computer Rooms
The Trading Room, was established thanks to the
generous donation of
Shirley and George Weinstein and with the help of the Krueger Center.
It is unique in Israel, and one of the very few that exists worldwide.
The
room allows "Real-time trading" on the stock and foreign currency
exchanges in Israel and around the world. It is equipped with
"Bloomberg Prefessional" service
system, and with other up-to-date
financial information systems provided by "Gold Bezeq" and
"Reuters," has excellent communication systems provided by both
"Compaq Computers" and Information Systems for Business
Management
Support of Financial Decisions provided by Bank Igud
,
which is the strategic partner of this project. In addition, the
Trading room
is equipped with a video system for conference calls. Advanced Finance
Courses take place in this room, both for MBA students and for students
who take part in the course "Investment
Fund Management", in which
they own a real investment fund of over 1,900,000 NIS
. The trading room
is used as an advanced research program for the study of investment
behavior.
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The Virtual Shopping Laboratory is a facility that
allows virtual
supermarket shopping which is used for teaching and research. The new
apparatus is unique worldwide, and allows a buyer to enter an imaginary
computerized supermarket, to stroll between the lanes, to examine
products close-up and even to conduct purchases. The laboratory is a
research program used for supermarket consumer behavior research, and
provides a unique model for electronic trading. The laboratory is used
for
teaching advanced marketing students in the field of consumer behavior
and retailing. It is also visited by science-oriented people interested
in
using it as a teaching and research tool, as well as by business people
who
view it as a model for electronic trading and strategic planning of
retail
systems. The apparatus was developed by Prof. Mazursky.
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The ERM/SAP System (Enterprise Resource Management)
belongs to
the SAP Company, which is the leading ERM Systems Company in the
world, and is used by various leading Israeli companies. The management
of the system is a cooperative strategic operation with the guidance of
a
representative of the SAP Company. The system was developed with the
aid of the Compaq Computer Company (in Israel) and Microsoft, and is
the first of its kind in the academic field in Israel. The facility is
used for
teaching in the Information Systems and Operations Management
specializations, and is also used as a research platform.
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Computer Rooms
The school has a computer laboratory that is used for teaching and
research purposes. The laboratory was renovated and upgraded in 2002.
It is completely networked, and has twenty-seven learning stations and
other advanced learning equipment. The studies in the Business School
are based on the general information system and on the Mount Scopus
campus's computer laboratories.
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