The marketing department consists of five full time faculty members. All have either completed their PhD studies or post doctoral training in top American business schools including Columbia, NYU, Wharton, and University of Florida. Their research interests include topics of relevance to today's marketing reality, such as social networks, product and service diffusion, marketing research issues, creativity in new product design and in advertising etc. The department researchers have published in the top scientific journals such as Science and Nature, and in the most important management and marketing journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Management Science, Journal of Consumer Psychology, and others. All researchers have spent long periods in top business schools worldwide, and work closely with the leading researchers in the field. In addition to teaching undergraduate and MBA level courses, an emphasis is placed on doctoral studies. PhD graduates of Jerusalem Business School in Marketing have by now obtained full time jobs in Israeli and world top business schools.
The Organizational Behavior (OB) area includes five faculty members and about 15 PhD students. Faculty members have obtained their PhD or Post-Doctoral training at leading universities and have spent Sabbaticals at top-tier institutions such as MIT, Columbia University, UC Berkeley, Cornell, and the University of Michigan. Their research interests are in organizational questions at either the micro or the macro levels, and involve both qualitative and quantitative methodologies. Among the micro topics considered are the social and organizational implications of individuals' personal values and traits, the effects of feedback, feed forward and listening, and employees' work-related attitudes and behaviors. At the macro level, research topics include the role of meaning in institutional processes and how new meanings about technology emerge. Their research is published in the field's leading journals, including theAcademy of Management Journal, theJournal of Applied Psychology,Personnel Psychology,Administrative Science Quarterly andStrategic Management Journal. The OB group cultivates a supportive and nurturing social environment, which facilitates an open exchange of ideas and consistently attracts high-quality students.
There are three full time Internet Studies faculty members at the Hebrew University School of Business Administration. Their research interests span all major fields related to the internet including social media analysis, game theory, data mining, text mining, sentiment analysis and analysis of large networks. Our faculty members collaborate with various departments and research centers both within the Hebrew University and abroad. All of them have taught at top academic institutions in North America and have published in all major international journals in computer science and information systems. There is a strong group of Ph.D. and master's-level students at the department that are conducting state of the art research in areas such as sentiment analysis, text mining, information extraction and social media analysis.