Consumer information processing, Judgment/ Decision Making, Creativity in Products and Advertising, Interdisciplinary creativity research in music, fashion and the arts
The Kmart Professor of Marketing
B.A. Economics, The Hebrew University
MBA Business Administration, The Hebrew University
PhD Marketing and Corporate Strategy, New York University
Goldenberg J., Mazursky D., Solomon S., (1999) Anatomy of Successful Products, Edison: Tel-Aviv.
Goldenberg J., Mazursky D. (2002), Creativity in Product Innovation, Cambridge: Cambridge University Press.
(Translated to Italian and Chinese).
Goldenberg J., Mazursky D., Levav A. Solomon S., Cracking the ad code, Cambridge: Cambridge University Press (2009). (Translated to Turkish).
LaBarbera P., Mazursky, D., "A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process," (1983), Journal of Marketing Research, November, 393‑404.
Jacoby J., Mazursky D., Kuss A., Troutman T., "When Feedback is Ignored: The Disutility of Outcome Feedback," (1984), Journal of Applied Psychology, Vol. 69, 531‑545.
Jacoby J., Mazursky D., "Linking Brand and Retailer Images ‑ Do the Potential Risks Outweigh the Potential Benefits?" (1984), Journal of Retailing, Summer, 105‑122.
Jacoby J., Kuss, A., Mazursky D., Troutman T., "Effectiveness of Security Analyst Information Acquisition Strategies: A Computer Interactive Assessment," (1985), Computers in Human Behavior, 1, 95‑113.
Mazursky D., Jacoby J., "Exploring the Development of Store Images," (1986), Journal of Retailing, 62, 145‑165.
Mazursky D., Hirschman E., "A Cross Organizational Comparison of Retail Buyers` Information Source Utilization," (1987), International Journal of Retailing, Vol. 2, 44‑61.
Mazursky D., LaBarbera P., Aiello A., "When Satisfied Consumers Switch Brands," (1987), Psychology and Marketing, Vol. 4, 17‑30.
Jacoby J., Jaccard, J., Kuss, A., Troutman T., Mazursky D., "New Directions in Behavioral Process Research: Implications for Social Psychology," (1987), Journal of Experimental Social Psychology, Vol. 23, 2, 146-175.
Mazursky D., Schul Y., "The Effects of Advertising Encoding on the Failure to Discount Information," (1988), Journal of Consumer Research, Vol. 15, 24‑36.
Mazursky D., Geva A., "Temporal Decay in Satisfaction‑Intention Relationship" (1989), Psychology and Marketing, 6, (3), 211‑227.
Mazursky D., "Past Experience and Future Tourism Decisions" (1989), Annals of Tourism Research, 16, 3, 333-344.
Mazursky D., Ofir C., "I Could Never Have Expected it to Happen: The Reversal of the Hindsight Bias" (1990), Organizational Behavior and Human Decision Processes, 46, 20-33.
Schul Y., Mazursky D.,”Conditions Facilitating Successful Discounting: Type of Discounting Cue, Message Encoding, and kind of Judgment," (1990), Journal of Consumer Research, 16,4, 442-451.
Mazursky D., "Temporal Instability in the Salience of Behavioral Intention Predictors," (1990), Journal of Economic Psychology, 11, 383-402.
Mazursky D., Schul Y., "Learning from the Ad or Relying on the Past: The Moderating Role of Involvement," (1992) Journal of Business Research, 25, 1, 81-94.
Ganzach Y., Mazursky D., "Time Dependent Biases in Consumer Multi-Attribute Judgment," (1995) Journal of Economic Psychology, Vol. 16, p. 331-349.
Mazursky D., Ofir C., "I Knew it All Along', Under All Conditions? or Possibly 'I Could Not Have Known it,' Under Some Conditions? (1996), Organizational Behavior and Human Decision Processes, Vol. 66, 237-240.
Goldenberg Y., Solomon S., Mazursky D., "Cluster Concepts Dynamics Leading to Creative Ideas Without Critical Slowing Down” (1996) International Journal of Modern Physics, Vol. 7, 5, 655-673.
Ofir C., Mazursky D., "Does Surprising Outcome Reinforce or Reverse the Hindsight Bias?” (1997), Organizational Behavior and Human Decision Processes, Vol. 69, p. 51-57.
Goldenberg Y., Horowitz R., Mazursky D., S. Solomon, "Algorithms for New Product Development: An Exercise in Thought Dynamics” (1997), International Journal of Modern Physics, Vol. 8, p. 565-381.
Mazursky D., Ganzach Y., "Does Involvement Moderate Time Dependent Biases in Consumer Multi-Attribute Judgment?” (1998), Journal of Business Research, Vol. 41, p. 95-104.
Mazursky D., "The Effect of Invalidating Information on Consumers Subsequent Search Patterns” (1998), Journal of Economic Psychology, Vol. 19, 261-277.
Goldenberg J., Mazursky D., Solomon S., "Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach”, (1999) Journal of MarketingResearch, May, 16, 200-210.
Goldenberg Y., Mazursky D., Solomon S., "Toward Identifying the Fundamental Templates of Quality Ads” (1999), Marketing Science, 18, 333-351.
Goldenberg Y., Mazursky D., "The Voice of the Product: Templates of New Product Emergence” (1999), Journal of Creativity and Innovation Management, Vol. 8, 157-164.
Goldenberg J., Mazursky D., Solomon S., "Creative Sparks”, (1999), Science, 285, 1495-96.
The New York Times (Sep. 7, 1999): "Route to Creativity: Following Bliss or Dots?” (Science section).
Reuters (Sep. 8, 1999): "Computer Ads Beat Human Ones in Creativity Study”
BBC News (Sep. 2, 1999): "Computers get creative”.
Herald Tribune (Sep. 9, 1999): "Do Constraints breed creativity?”
Galileo (May 2000), "Structured Creativity”.
Goldenberg Y., Mazursky D., Solomon S., "Templates of Original Innovation: Projecting Original Incremental Innovations from Intrinsic Information”, (1999) Technological Forecasting and Social Change, Vol. 61, 1-12.
Goldenberg J., Mazursky D., Solomon S., "Meme's the Word” (1999), Science, 286, 1477-1478.
Goldenberg J., Mazursky D., Solomon S., "Scrutinizing Creativity” (1999), Science, 286, 2269-2270.
Goldenberg Y., Mazursky D., "First we throw dust in the air, then we claim we can't see: Navigating in the Creativity Storm” (2000), Journal of Creativity and Innovation Management, 9, 131-143.
Mazursky, D., "The Effects of Time Delays on Consumers' Use of Different Criteria for Product Purchase Decisions”, (2000) Journal of Business and Psychology, 15, 163-175.
Mazursky D., Schul Y. (2000), "In the Aftermath of Invalidation: Shaping Judgment Rules upon Learning that Previous Information was Invalid”, Journal of Consumer Psychology, 9, 213-222.
Goldenberg J. Lehmann D., and Mazursky D., (2001) "The Idea Itself and the Circumstances of its Emergence as Predictors of New Product Success”, Management Science, 47, 69-84.
Coverage in "Expect the Unexpected”, the Economist, September 6th 2003.
An earlier version "The Primacy of the Idea itself as a Predictor of New Product Success”, appeared in (1999), Marketing Science Institute Reports, 99-110. Reviewed in "The Idea Itself: Predicting New Product Success”, Insights, Oct. 1999. The MSI paper won the: 2001 best paper award.
Goldenberg Jacob, Donald R. Lehmann and David Mazursky (2001), the previous paper "The Idea Itself and The Circumstances of Its Emergence as Predictors of New Product Success” was also republished in: IEEE, Engineering Management Review, Vol. 29, 2, p 105-18.
Goldenberg, J., Mazursky D., Solomon S. "Structures of the mind and universal music” (2001) Science 292 (5526): 2433-2433.
Jacoby J., Johar J., Kuss A., Mazursky D., "Training Novice Investors to Become More Expert: The Role of Information Accessing Strategy”. (2002) Journal of Behavioral Finance (Erlbaum).
Morrin M, Jacoby J, Johar GV, Mazursky, D "Taking stock of stockbrokers: Exploring momentum versus contrarian investor strategies and profiles”, Journal of Consumer Research (2002), 29 (2): 188-198 Sep.
Mazursky, D., Vinitzky, G., "The impact of emphasizing interactivity versus vividness on consumer online search”, (2002) Finance, Marketing and Production, (in Italian), 4, 89-104.
Yoram Louzoun, Sorin Solomon, Jacob Goldenberg, David Mazursky,"World-size Global Markets Lead to Economic instability”, (2003), Artificial Life, (MIT Press), 357-370.
Goldenberg J, Horowitz R, Levav A, Mazursky D., "Finding your innovation sweet spot”, (2003) Harvard Business Review, 81 (3): 3-10.
Jacob Goldenberg, Barak Libai, Yoram Louzon, David Mazursky, and Sorin Solomon, ”Inevitably reborn: The reawakening of extinct innovations”, (2004), Technological Forecasting and Social Change, 71, 881-896.
Golfetto, F. Mazursky D. "Competency-Based Marketing”, (2004),Harvard Business Review, December, 82.
Cillo, P., DeLuca, L. M., Mazursky D., and Troilo, G., (2005) "Market Orientation and Innovation in Creative Sectors: A Study of the Fashion Industry”, Finance, Marketing and Production (in Italian).
Mazursky, D., Vinitzky, G., (2005) "Modifying Consumer Search processes in Enhanced On-Line Interfaces”, Journal of Business Research”, 58, 1299-1309.
Gibbert, M., Mazursky, D., "A Recipe for Creating New Products”, (2007) MIT Sloan Management Review, in collaboration with The Wall Street Journal, October, 26.
Rosenzweig S., Mazursky D. (2008) "A (Bumpy) Ride on Innovation Escalator: Historical Tends of Product Innovativeness",Journal of Macromarketing.
Hoegl, M., Gibbert, M., & Mazursky, D. (2008). Financial constraints in innovation projects: When is less more? Research Policy.
Goldenberg J., Mazursky D., (2008) "When Deep Structures Surface: Repetitions that Can Repeatedly Surprise”, Journal of Advertising.
Gibbert, M., & Mazursky, D. (2009) "How successful would a phone-pillow be: Using dual process theory to predict The success of hybrids involving dissimilar products", Journal of Consumer Psychology.
Rubera, G., Ordanini A., Mazursky D. (2009) "Toward a Contingency View of New Product Creativity: Assessing the Interactive Effects of Consumers Characteristics", Marketing Letters.
Steinhart Y. and Mazursky, D. (2010), Purchase Availability and Involvement Antecedents among Financial Products, International Journal of Bank Marketing, 28(2), 113-135.
Vinitzky, G. and Mazursky D. (2010), "Self-Regulated Surfing: the Effect of Task Type and Task Progress on Type of Experience”, International Journal of Electronic Commerce Studies.
Vinitzky, G. and Mazursky D. (2011), The Effects of Cognitive Thinking Style and Ambient Scent on Online Consumer Approach Behavior, Experience Approach Behavior, and Search Motivation, Psychology and Marketing.
Noy A., Steinhart Y., Kamins M, Mazursky D. (2011) The Effect of Social Cues on Sniping Behavior in Internet Auctions: Field Evidence and a Lab Experiment, Journal of Interactive Marketing.
Gibbert, M., Hampton, J., Estes, Z., Mazursky D., (2012) "The Curious Case of the Refrigerator-TV: Similarity and Hybridization", Cognitive Science.
Zachary E, Gibbert M, Guest D,, Mazursky D, (2012) "A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation”, Journal of Consumer Psychology.
Rosenzweig S., Mazursky D. (2012),”Constraints of Internally and Externally Derived Knowledge and the Innovativeness of Technological Output: The Case of the US”, Journal of Product Innovation Management.
Steinhart Y. Kamins M., Noy, A., Mazursky D. (2012), "Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and the Ultimate Placed Bid”, Journal of Interactive Marketing.
Steinhart, Y., Kamins, M., and Mazursky, D. (2013) "Savoring the parity and shunning the disparity: The match-mismatch effect of regulatory orientation on construal levels along the time horizon”. Social Cognition.
Steinhart, Y., Mazursky, D. and Kamins, M. (2013) "The Process by which Product Availability Triggers Purchase”. Marketing Letters.