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Faculty & Research

Research Labs

The Trading Room was established thanks to the generous donation of Shirley and George Weinstein and with the help of the Krueger Center. It is unique in Israel and one of the very few that exists worldwide. The room allows "Real-time trading" on the stock and foreign currency exchanges in Israel and around the world. It is equipped with a "Bloomberg Prefessional" service system, as well as other up-to-date financial information systems provided by "Gold Bezeq" and "Reuters". It has excellent communication systems provided by both "Compaq Computers" and Information Systems for Business Management Support of Financial Decisions provided by Bank Igud , which is the strategic partner of this project. In addition, the Trading room is equipped with a video system for conference calls. Advanced Finance Courses take place in this room, both for MBA students and for students who take part in the course "Investment Fund Management", in which they own a real investment fund of over 1,900,000 NIS. The trading room is used as an advanced research program for the study of investment.
 

Trading Room

 
The ERM/SAP System (Enterprise Resource Management) belongs to the SAP Company, which is the leading ERM Systems Company in the world, and is used by various leading Israeli companies. The management of the system is a cooperative strategic operation with the guidance of a representative of the SAP Company. The system was developed with the aid of the Compaq Computer Company (in Israel) and Microsoft, and is the first of its kind to be used in an academic context in the academic field in Israel. The facility is used for teaching in the Information Systems and Operations Management specializations, and is also used as a research platform.
 
Behavior Lab
 

The Behavioral Research lab is actively involved in the study of human behavior. Involved in our lab are members of faculty, graduate students, and research assistants at the Hebrew University's School of Business Administration, all interested in uncovering new insights about the fascinating processes through which human behavior emerges and evolves. Amongst the topics on which we focus are individual differences in the manifestation of cognitive tasks, processes and biases, the effects of listening on people's performance and well-being, and the effects of time-related variables on consumer behavior. Through such investigations our findings contribute to the broad fields of psychology, sociology, marketing and management.
 
Behavior Lab
 
The Virtual Shopping Laboratory was a facility that allows virtual supermarket shopping and which was used for teaching and research. The new apparatus was unique worldwide, and allowed a buyer to enter an imaginary computerized supermarket, to stroll between the lanes, to examine products close-up and even to conduct purchases. The laboratory was a research program used for supermarket consumer behavior research, and provided a unique model for electronic trading. The laboratory was used for teaching advanced marketing students in the field of consumer behavior and retailing. It was also visited by science-oriented people interested in using it as a teaching and research tool, as well as by business people who viewed it as a model for electronic trading and strategic planning of retail systems. The apparatus was developed by Prof. Mazursky. Recently the lab was retooled into the Decision Making Lab, led by Dr. Shoham Choshen-Hillel.
 

Trading Room2

 
The Decision Making Lab - The research conducted in the lab, led by Dr. Shoham Choshen-Hillel, primarily investigates decision making processes. The research combines theories and methods from social psychology and from behavioral economics to improve our scientific understanding of individual and group decision making in social contexts. For example, experiments in the lab study the way people allocate resources between themselves and other participants, their willingness to give to charity, and pass on useful information to other participants in the lab. The implications of the findings are important for a broad range of fields, including management and behavioral organization, psychology, public policy, behavioral economics and law.
 

Trading Room2