Economic and Empirical Analyses of Consumer and Firm Behavior as they relate to Marketing Activities; The Advertising Industry: Advertisers, Advertising Agencies, Media...
Dr. Sharon Horsky is a Senior Lecturer in Marketing and a Golda Meir Fellow at the Hebrew University. She specializes in the economic and empirical analysis of consumer and firm behavior as they relate to marketing activities, with a particular focus on the advertising industry. Her work has been published in top Marketing Journals, such as Marketing Science, Journal of Marketing Research, and Marketing Letters, as well as others. She was a finalist for the Bass award and has received various teaching awards.