Economic and Empirical Analyses of Consumer and Firm Behavior as they relate to Marketing Activities; The Advertising Industry: Advertisers, Advertising Agencies, Media...
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Dr. Sharon Horsky is a Senior Lecturer in Marketing and a Golda Meir Fellow at the Hebrew University. She specializes in the economic and empirical analysis of consumer and firm behavior as they relate to marketing activities, with a particular focus on the advertising industry. Her work has been published in top Marketing Journals, such as Marketing Science, Journal of Marketing Research, and Marketing Letters, as well as others. She was a finalist for the Bass award and has received various teaching awards.
Education
Ph.D. in Marketing, University of California, Berkeley
M.Sc. in Business Administration, University of California, Berkeley
B.Sc. in Economics, Statistics and Operations Research, Tel Aviv University
Current Research
"The Evolution of Advertising Agency Compensation," Hebrew University Working Paper, 2018
Honors and Awards
Golda Meir Fellow
Dean's Fellow, School of Business Administration, The Hebrew University of Jerusalem
Finalist for Bass Award
https://www.informs.org/Recognizing-Excellence/Award-Recipients/Sharon-Horsky
Crawford Dissertation Award, University of California, Berkeley
Various Teaching Awards at IDC Herzelyia and the National University of Singapore
Press Releases
Consumers will covet control after terrorism strikes
September 10, 2015 Science Daily
http:/www.sciencedaily.com/releases/2015/09/150910170131.htm
How Terrorist Attacks Influence Consumer Behaviors
The adverse effects of behavior shifts on business & the environment
December 01, 2015 Psychology Today
https://www.psychologytoday.com/blog/the-science-behind-behavior/201512/how-terrorist-attacks-influence-consumer-behaviors
Terror attacks have cost the travel industry $8.2 billion
December 05, 2015 Market Watch
http://www.marketwatch.com/story/how-the-terror-attacks-will-impact-the-holidays-2015-11-20
We Need to Talk About the Profound Psychological Effects of Terrorism
March 25, 2016 Mic
https://mic.com/articles/138840/the-profound-psychological-effects-of-terrorism#.scdlJoXl9
Various Radio Shows on "Marketing and the arts", "Marketing and the green trend,"…..