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Sharon Horsky

Dr. Sharon Horsky

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Courses
Education
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Current Research
Honors and Awards
Press Releases
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Marketing Department

Research Interests:

Economic and Empirical Analyses of Consumer and Firm Behavior as they relate to Marketing Activities; The Advertising Industry: Advertisers, Advertising Agencies, Media...

Phone: 02-5883226

Room: 5130

Main

Dr. Sharon Horsky is a Senior Lecturer in Marketing and a Golda Meir Fellow at the Hebrew University. She specializes in the economic and empirical analysis of consumer and firm behavior as they relate to marketing activities, with a particular focus on the advertising industry. Her work has been published in top Marketing Journals, such as Marketing Science, Journal of Marketing Research, and Marketing Letters, as well as others. She was a finalist for the Bass award and has received various teaching awards.

Courses

Education

Ph.D. in Marketing, University of California, Berkeley

M.Sc. in Business Administration, University of California, Berkeley

B.Sc. in Economics, Statistics and Operations Research, Tel Aviv University

Publications

"Green versus Conventional Housing: Time-to-Sell and Willingness to Pay," (with D. Ben-Shahar, Y. Arbel and N. Varsno),2018, Journal of Sustainable Real Estate, Volume 10.

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2989500

Selected Media Mentions:

1) https://www.haaretz.co.il/1.4444672

2) http://www.ynet.co.il/articles/0,7340,L-5011913,00.html

The Modern Advertising Agency Selection Contest: A Case for Stipends to New Participants (with D. Horsky and R. Zeithammer), Journal of Marketing Research, 2016, Volume 53, Issue 5, October, pp. 773-789.

Article Snapshot:
https://www.ama.org/publications/JournalOfMarketingResearch/Pages/the-modern-advertising-agency-selection-contest.aspx

Living with Terrorism or Withdrawing in Terror: Perceived Control and Consumer Avoidance" (with M. Herzenstein and S. Posavac), Journal of Consumer Behaviour, 2015, Volume 14, Issue 4, July/August, pp. 228-236.

Selected Media Mentions:

1) http:/www.sciencedaily.com/releases/2015/09/150910170131.htm

2) https://www.psychologytoday.com/blog/the-science-behind-behavior/201512/how-terrorist-attacks-influence-consumer-behaviors

3) http://www.marketwatch.com/story/how-the-terror-attacks-will-impact-the-holidays-2015-11-20

4) https://mic.com/articles/ 138840/the-profound- psychological-effects-of- terrorism#.scdlJoXl9

My House is Green! Marketing a House as Green, (with N. Varsno), Journal of Innovative Marketing, 2013, Volume 3, Issue 1, pp. 57-61.

The Internalization of Advertising Services: An Inter-Industry Analysis, (with S. Michael and A. Silk), Review of Marketing Science, 2012, Volume 10, Issue 1 (October), pp. 1-35.

The Power of Plain: Intensifying Product Experience with Neutral Aesthetic Context, (with H. Honea), Marketing Letters, 2012, Volume 23, Issue 1, March, pp. 223-235.

Do We Judge a Book by its Cover and a Product by its Package? How Affective Expectations are Contrasted and Assimilated into the Consumption Experience, (with H. Honea), Advances in Consumer Research, 2009 vol. 36, eds, Ann L. McGill and Sharon Shavitt.

Marketing Under Frequent Terror Attacks, (with M. Herzenstein), Advances in Consumer Research, 2009, vol. 34, eds, Gavan Fitzsimons and Vicki Morwitz.

The Changing Architecture of Advertising Agencies, "Marketing Science, 2006, Vol. 25, No. 4, July-August, pp. 367-383.

Recipient of the Frank M. Bass Outstanding Dissertation Paper Finalist Award, 2007.
https://www.informs.org/Recognize-Excellence/Award-Recipients/Sharon-Horsky

Awarded to the best marketing paper derived from a Ph.D. thesis published in either Marketing Science or Management Science.

Examining the What is Beautiful is Good Effect: The Role of Attractive Design and Positive Affect in Increasing Product Evaluations, Proceedings of the Society for Consumer Psychology, 2003, Winter, Postdam NY: Society for Consumer Psychology, eds. Christine Page and Steven S. Posavac.

Current Research

"The Evolution of Advertising Agency Compensation," Hebrew University Working Paper, 2018

Honors and Awards

Golda Meir Fellow

Dean's Fellow, School of Business Administration, The Hebrew University of Jerusalem

Finalist for Bass Award

https://www.informs.org/Recognizing-Excellence/Award-Recipients/Sharon-Horsky

Crawford Dissertation Award, University of California, Berkeley

Various Teaching Awards at IDC Herzelyia and the National University of Singapore

Press Releases

Consumers will covet control after terrorism strikes

September 10, 2015 Science Daily